Baithak 路 Topic 路 3 essays
Brands & Trust
How Indian brands earn belief and how they lose it. Radical transparency as a strategy, why American product branding travels so well, the collapse of default brand trust, and what technology has done to the relationship between a business and its customers.
Latest in Brands
馃寪 How the Internet Remade India and Erased What We Once Were
Remember when buying a bedsheet meant watching a full theatrical performance on TV? When recharging your phone meant chatting with the bhaiya who remembered your name? We called it progress when all of that disappeared. But somewhere between Flipkart's 10-minute delivery and Netflix's autoplay, we deleted something we didn't even know we'd miss.
Oct 4, 2025 路 5 min read
